Credit: Ben Leuner (photographer) |
Booth has now been tattooing for over twenty years, and in that time he has worked on multiple celebrities and rock bands, including Fred Durst, Slayer, Slipknot, Mudvayne, Pantera, The Undertaker (of WWE fame), Superjoint Ritual, Lamb of God, Adrenaline Crew.
Booth says he serves at least as many doctors and lawyers. "Going to Paul is expensive but worth it," avers Brandy Coco, a 27-year-old financial adviser from Gates Mills, Ohio, who waited just under two years to get in Booth's chair. Three visits and $3,500 later, Coco says she plans to go back again to fill in more of the Medusa-and-snakes design that covers her back, shoulders and tops of her arms. "It's the same thing as paying that much for plastic surgery: It changes your body for the rest of your life." Booth attended Catholic school through 12th grade in Boonton, N.J., where teachers scolded him for doodling images of monsters and skeletons during class. After high school he tried his hand at graphic design, but that too proved a tough fit. In 1988 he apprenticed at a tattoo studio in nearby Butler, where he inked generic roses, cartoon characters and the occasional skull. His big break came three years later at a Pittsburgh tattoo convention where artists were abuzz over a black and gray demon Booth had emblazoned on the thigh of his then girlfriend.
Soon after, Booth started his own parlor out of his house in Boonton and by 1997 had saved enough to open a studio on Manhattan's Lower East Side. At its height, Booth had six tattoo artists, including himself. After his move to Hell's Kitchen in the fall of 2007 he had a falling-out with his crew. Even with a smaller staff, down to three, Booth says Last Rites is on track to exceed $450,000 in annual revenue this year, thanks, in part, to his recently jacking up rates to $400 an hour from $250 to $300. That's more than enough to cover jaunts to tattoo conventions in Beijing, Singapore, Berlin and Cape Town, South Africa.
Booth has his eye on more than the needle. "Even though I could make a lot more money just tattooing, I have other things to do too," he says. In 2002 he started an eponymous film production company. Its first effort: a documentary about artists from around the world coming together to paint and sell their wares to raise money for art education programs. A second film takes viewers on a tour of Booth's tattoo studio. Last month he put out an album of haunting keyboard music, called Inspirational Hymns, sold at TargetLet's take a look at some of the ink-man's masterpieces:(nyse: TGT - news - people ) and Barnes & Noble (nyse: BKS - news - people ). His next vision: a creepy, "dark arts" bed and breakfast, preferably at an old Victorian in the woods. via: Forbes
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